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Success 99 Notebook
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Media lists
How to develop a media list for your local party
Here are four ways to develop a media list for your state or local party -- ranging
from the easy to the labor-intensive, and from the expensive to the free.
1 Bacon's Directories
Bacon's offers a comprehensive, nationwide
guide that lists 200,000+ media contacts at
40,000+ different outlets. CD-ROM and hardcover books are available. Purchasers must sign
contractual agreement not to violate property
rights by unauthorized duplication.
- Contact: Bacon's at 312-922-2400.
- Price: $1,355.
2 News Media Yellow Book
The phonebook-sized "Yellowbook" lists contacts by type of media; alphabetically by personnel; by
subject or specialty; and geographically. While less comprehensive than Bacon's, the Yellowbook is useful
for big-city markets but considerably less effective in smaller markets.
Also available on CD-ROM.
- Contact: Leadership Directories at 212-627-4140
- Price: $264
3 Media Guides In Libraries
Most local libraries have media guides that list phone and fax numbers for reporters, editors, and
producers. One example: Gale's Directory of Publications & Broadcast Media, available in most public
libraries.
- Contact: Your local library.
- Price: Free
4 Research Via Phone
If your organization has more time than money, you can still employ the single most accurate way to
compile information about media in your area: Simply pick up the phonebook and call them. In just a few
hours, a small group of volunteers can compile a completely up-to-date list. Ask for the name of the
reporter who handles political news, as well as the phone and fax number, and you're in business,
immediately.
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